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Our new food & design research collection. Here we will feature articles about design thinking and processes, food (of course), but more specifically food culture, cook book reviews, food and design trends and much more...

Table Talks: meet Léa Froment, a french food designer living in jakarta

+ Hi Léa, where are you from, where do you currently live and why did you choose to move there?

Hi ! I was born in France, but recently I moved to Indonesia’s capital, Jakarta. My boyfriend works here since a year ago so I joined him here to start a new exciting life. Jakarta is a messy chaotic lovely place with friendly and the nicest people I ever met. I already really feel at home here. Jakarta is an affluent place for discovery with so many different food. Indonesian cuisine for me is delicious with a huge panel of new flavours.

+ What did you study to become a food designer?

I have studied Product design in France then I moved to Paris to specialise in culinary design.

At first place I worked in Maximum, this company creates objects entirely from industrial waste generated in Paris greater area. Really a great place to grow ! Then I met Julie Rothhahn the most talented food designer I know. It was an amazing collaboration with so many ambitious projects.

+ What does food design mean to you?

Culinary design is first of all a desire to share. It’s an artistic way to express oneself in a different way than painting or sculpture, my material is food and there is an infinite range of rendering, textures, colors and so much more to discover. I enjoy to transcribe a universe, make people travel with us through the flavors, the aesthetics and the ways of presenting them.

I like to be able to make people question what is laid out before their eyes. It is also collaborating with several trades, highlighting rich and unique know-how, it requires a lot of curiosity and imagination.

+ We saw you worked on a project around food waste and in particular, bread. Can you tell us a little more?

Yes, it was my final academic project, I was curious about upcycling and wanted to apply it to different kind food. So I thought about how recycling wasted bread, because bread have a huge history in french culture.

I managed to obtain several shades by separating the crumb from the crust, with these I obtained a superb natural shade of brown, beige and white.

I actually took a break on this project to give it the necessary rest and come back to it later. « Just like bread itself, the dough should sit before being baked, right.»

+ Favourite dish?

All about Vietnamese cuisine, I really love the unpretentious but so tasty flavor. Sorry frenchies ;)

+ Favourite cookbook?

The cookbook called «Le grand manuel de la patisserie».

I love the graphic style of this book, the visuals are sublime vector drawings with sectional views, annotations, they dissected each visual as we would analyze an object. Such a great cookbook.