About us

Why Salty Studio?

Adding a pinch of salt to every dish uplifts the flavour. This is what we want to do in our events, we want to uplift the experience and make it unforgettable!

Our pop-ups

We are based in London and we find unique and unusual spaces and create experiences around them. Think bookstores, laundromats, parks and many more of these ideas are fuzzing in our minds. An indoor garden could become Alice in Wonderland’s magical kingdom, a classroom could become a time loop back into childhood, a tearoom could become a scene from a book and so on… These are generally one-off unique events with limited spaces (10 to 20 seats) with a fixed menu and sitting time.

Keep an eye on our calendar for our next events!

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What we do

Our idea is that if you combine all the 5 senses in an experience, you will remember it very strongly. We work through the medium of food but we also use graphics, design and technology to create our experiences.

Client based projects

and one day...

...our own permanent space like a restaurant where events will be held every evening and a changing theme every month!

Launching a new product, event, opening? We will analyze your brand and create a bespoke multisensorial experience for your guests they will never forget. By investigating each sensorial aspect of your brand, we will interpret them through food in a unique way your guests can experience and remember.

Meet the founder

Photo by Sanna Lehto

Hi! I'm Maud de Rohan Willner and I’m the founder of Salty Studio.

I'm a French/British creative food & experience designer in London. Focusing on the senses, my aim is to tell stories and create interactive experiences for my guests to remember. Combining food and design I want to explore innovative ways to convey messages and transmit emotions, through textures, colours, flavours, aromas and more.

+ French & British
+ Foundation year at Central Saint Martins
+ BA in Sustainable Product Design at Falmouth University
+ MA in Food Design & Innovation at the Scuola Politecnica di Design in Milan: from product and graphic design to spatial and service design, as well as communication and marketing, food science, design history, food & wine culture and tourism...

hover over the image to see how all the 5 senses are involved

What research says...

"Using all our senses to design will not just make us stretch our creativity to new standards, but it will give the end users stimulating feelings, memories, and experiences."

by Valerie Trent (workdesign.com)

 

“A good designer shouldn’t just make things look pretty, but also tantalize the other senses of the end user.”

by Jinsop Lee (TED Talent Search Winner)

 

“Stimulating the senses of sight, smell, hearing, touch and taste also affect consumer behaviour. Thus, the results indicate that strategic stimulation of the senses of the consumer in marketing process can be one of the practical methods of companies and retailers to attract customers and increase their loyalty.”

by Mojtaba Shabgou and Shahram Mirzaei Daryani​

“I believe that applying multi-sensory design to all the touch points (moments of contact with a user) allows a product or service to produce a more complete, and ultimately better brand experience.”

by Yasushi Kusume (fastcodesign.com)

 

“Human centred design is a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.”

IDEO

 

“All learning enters through the senses.”

by Carol Boynton for Yale National Initiative

 

“Research has noted that our moods are affected the most by what we take in through our senses. What we smell, hear, see, feel, and taste are processed neurobiologically, but emotionally as well.”

by Psychology Today

The 5 senses analysis

TED Talk: Design for all 5 senses - Jinsop Lee

TED Talk: Design for all 5 senses - Jinsop Lee

Here is the usual pop up, supper club, company event.

 

Taste is usually the focus, spaces can be original but often overlooked. Smell usually comes with taste but we feel this can be pushed a little further. Touch usually happens only through the cutlery (if this is sophisticated restaurant, of course we won't judge how you eat at home). The usual hearing aspect is the noise from people talking around you and some background music.

But how can this all be enhanced a little further?

This is how we want our events to be! (we can't be perfect hence the 9 score!).

This video opened our eyes about how we can use our 5 senses to create even better experiences that we will remember. Following their graph design they created, we made our own to show how we would like to be!

Here is the usual pop up, supper club, company event.

 

Taste is usually the focus, spaces can be original but often overlooked. Smell usually comes with taste but we feel this can be pushed a little further. Touch usually happens only through the cutlery (if this is sophisticated restaurant, of course we won't judge how you eat at home). The usual hearing aspect is the noise from people talking around you and some background music.

But how can this all be enhanced a little further?

This is how we want our events to be! (we can't be perfect hence the 9 score!).

want to get in touch about an event?

click here!

This video opened our eyes about how we can use our 5 senses to create even better experiences that we will remember. Following their graph design they created, we made our own to show how we would like to be!

© 2019 by Salty Studio