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Our new food & design research collection. Here we will feature articles about design thinking and processes, food (of course), but more specifically food culture, cook book reviews, food and design trends and much more...

Design for the senses

One of the aims through Salty Studio is to push a sensory experience. And it all started because of this video.

In this video, Jinsop Lee explains that for any experience, if you try to enhance each sense, as humans we will remember them a whole lot more. We have been created as sensory beings, we feel things through our skin, our fingers, our feet. We smell things with our nose, that can sometimes bring us back to special moments, a trip to a new country, someone's house, a particular person. Our tongue will translate flavours to our brain, and can lead to pleasure or disgust. Depending on which country you are from, certain flavours and textures will appeal more or less to you (go check out the Disgusting museum in Malmö, Sweden). The visual aspect today has been amplified through things like Instagram. We constantly look for bright colours, visually and aesthetically pleasing objects, food, landscapes. I can go into a whole other topic here about colour psychology and how that differs country by country but that's for another time. Finally sound, we often think straight to music (and I find it hard to think outside the box for this too), but what about someone's voice, if it's high pitched or smooth, the sound of the fire crackling or rain falling, the wind blowing through your ears but also the sound of your pasta boiling, broccoli and other veggies frying in your pan. I also like the sound of the oven when it's on, meaning hot food is on its way. The sound of whisking a cake mix, but also food vendors shouting out passionately at local markets.

Re-discover your senses and feel more. In your daily life, at work, on your projects, during your design process, when cooking food and eating food. Be more aware of your surroundings and experience the world, through your senses.

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